A new chapter began yesterday in the story of Tennessee’s whiskey making heritage when three living legends of moonshine making signed a deal with Short Mountain Distillery.

Jimmy Simpson, Ricky Estes and Ronald Lawson (pictured left to right) all grew up in Cannon County around Short Mountain where some families on hard times relied on illicit moonshine to make ends meet. It’s a story of struggle, honor, and perseverance, and it’s the story of America.

A change in state law created an opportunity for their treasured craft to finally come out in the open. The three men bring with them over 100 years of history and backwoods whiskey making experience to our distillery.

Here’s an excerpt from a story by local CBS television affiliate News Channel 5 (WTVF). Check back for links to local newspaper articles as they post.

“It’s kind of a dream come true. I don’t think that any of us ever realized we would be making moonshine legally,” said Simpson.

They are using the same locally grown ingredients and the same method but this time, following the law.

“We know what we are doing. I might not talk very well, but I know how to make moonshine,” said Estes.

“It’s really something worth preserving,” said Short Mountain founder, Billy Kaufman.

Kaufman built the distillery to save what he calls a dying art and a lost piece of the area’s heritage.

“They might be lost in another 10 to 20 years and no one knows how to do these things again,” said Kaufman.

Short Mountain Distillery will open to the public March 23.

We got word from the federal government that our first product label was approved. It’s called pretty much what it’s been called for decades: Short Mountain Shine, a 105 proof authentic Tennessee Moonshine made from a family recipe handed down for generations.

As of yesterday’s approval by the Tennessee Alcoholic Beverage Commission, visitors to our distillery in Cannon County will be able to have a taste and purchase a bottle at our distillery store. We plan on a soft opening for friends and neighbors March 23.

Customers will also be able to purchase our Shine in stores across the state of Tennessee under new distribution deals signed this week with Best Brands (Nashville), Athens (Chattanooga), Star (Memphis) and Knoxville Beverage (Knoxville). Stores throughout the Nashville region (36 counties) will receive our product first.

Short Mountain Distillery President and CEO Billy Kaufman addresses the local Woodbury Chamber of Commerce at their annual dinner on the topic of celebrating community values in small business.

Billy talked about how our corporate philosophy, the Golden Rule, guides us to do right by our neighbors by keeping business as local as possible, from the corn we use to our skilled labor and manufacturing equipment. Billy also talked with local business leaders about the opportunity before us to share our community’s values with a world of tourists hungry to reconnect with America.

Billy’s great grandfather, Jesse Shwayder, never missed an opportunity to attribute the success of the iconic American brand Samsonite to the Golden Rule. He even went out of his way to communicate this deeply held philosophy in a very special way as mentioned in this TIME magazine article from 1965.

The world’s largest manufacturer of luggage is named after the Bible’s powerful Samson. Its president has a name to match: King David. The firm’s official corporate philosophy is the Bible’s Golden Rule: “Do unto others as you would have them do unto you.”* All company officers and salesmen carry a marble encircled by a gold band on which the Golden Rule is printed, take it out for inspiration when they have a business decision to make.

This philosophical approach — wedded to some pragmatic business practices—has paid off handsomely for Denver’s Samsonite Corp. The firm now accounts for more than a quarter of all U.S. luggage sold, and its sales last year reached a record $55.9 million. Last week, as orders from vacation-bound Americans flooded into Denver, Samsonite raised its 1965 sales estimate from $60 million to $64 million.

Last week, a package arrived with a very special coin inside that will come with every bottle of our authentic Tennessee Moonshine, Short Mountain Shine. They’re Golden Rule coins bearing the moon and the stars, and we hope they shine a little light into your world.

We’re all just a little jealous. While some of us will be making moonshine, Billy, Ben and Christian will be touring the state of Tennessee later this Spring in this sweet ’51 Chevy pickup truck.

And what could be more fun than driving around in a ’51 Chevy selling our moonshine!? Mike says he put in a 305 roller out of a 25th Anniversary Camaro. I guess that ought to do it … if we were bootleggin’ it.

The crane operator said this is the baby crane after slapping close to 37,000 pounds of counter weights on it this morning.

It didn’t take much for the baby crane to lift our chiller and boiler over the roof of the still house before the cold front blew through. These huge pieces of machinery are the muscle of our distillery, and like all of our major equipment, they were manufactured right here in the United States.

They say a picture is worth a thousand words. Over the past year, we’ve shared at least a book’s worth in posts and photos as we built our first still house, but this one really says a lot about how far we’ve come.

Our core team defies all the odds, both private and public. We made deep personal sacrifices. We changed the law. We worked through the necessary compliance and permitting. We put our friends and neighbors back to work and helped bring back something they call manufacturing. And in a matter of months, we’ll export our heritage and our pride to the world.

That still, the still house, the people, the whiskey… none of it would exist like it does if it wasn’t for many of you showing up last year and voting to change the law and make it happen. You trusted us. After a year of hard work, we’re ready to deliver.

Over the next two months, you’ll see us work to fire up the stills and bring into the light the magic of a centuries old craft handed down from generation to generation. You’ll see the old ways come back to life, the ups and the downs, but mostly we hope you’ll see our shared pride.

The parking lot is coming together. It’s space for about 40 cars. We could probably park a few more if we had to and if it wasn’t muddy.

In the video, John Whittemore takes the roller on a short tour through the parking area before more crusher run arrives.

There are twelve new trees here: 8 Crepe Myrtles and 4 Dogwoods.

One of the Southern most mountains in the Appalachians (Middle TN’s highest point) is now properly represented on the Appalachian Quilt Trail. And by “proper,” we mean with moonshine, but it probably doesn’t count as much as having this big beautiful quilt tile painted locally by Diane Mooneyham on one of our barns. That’s Diane’s husband Kevin way up there on the ladder.

Kevin had some special help from Short Mountain Fire Dept.’s Brad, Michael, Skylar, and Chris. We love our neighbors!

If you’re traveling the trail through Tennessee next Spring, don’t forget to stop by the still house behind the barn and learn how they’ve been making moonshine on Short Mountain for over 150 years.

Jeff Schuler stopped by and filmed John Whittemore harvesting some of our first organic corn crop earlier this Fall with an old borrowed one row corn picker.

You’d be on to something if you imagined it took John a few days in between the rain. It’s all we got right now, but next year we’re getting a little help from our neighbors.