A new chapter began yesterday in the story of Tennessee’s whiskey making heritage when three living legends of moonshine making signed a deal with Short Mountain Distillery.

Jimmy Simpson, Ricky Estes and Ronald Lawson (pictured left to right) all grew up in Cannon County around Short Mountain where some families on hard times relied on illicit moonshine to make ends meet. It’s a story of struggle, honor, and perseverance, and it’s the story of America.

A change in state law created an opportunity for their treasured craft to finally come out in the open. The three men bring with them over 100 years of history and backwoods whiskey making experience to our distillery.

Here’s an excerpt from a story by local CBS television affiliate News Channel 5 (WTVF). Check back for links to local newspaper articles as they post.

“It’s kind of a dream come true. I don’t think that any of us ever realized we would be making moonshine legally,” said Simpson.

They are using the same locally grown ingredients and the same method but this time, following the law.

“We know what we are doing. I might not talk very well, but I know how to make moonshine,” said Estes.

“It’s really something worth preserving,” said Short Mountain founder, Billy Kaufman.

Kaufman built the distillery to save what he calls a dying art and a lost piece of the area’s heritage.

“They might be lost in another 10 to 20 years and no one knows how to do these things again,” said Kaufman.

Short Mountain Distillery will open to the public March 23.

We got word from the federal government that our first product label was approved. It’s called pretty much what it’s been called for decades: Short Mountain Shine, a 105 proof authentic Tennessee Moonshine made from a family recipe handed down for generations.

As of yesterday’s approval by the Tennessee Alcoholic Beverage Commission, visitors to our distillery in Cannon County will be able to have a taste and purchase a bottle at our distillery store. We plan on a soft opening for friends and neighbors March 23.

Customers will also be able to purchase our Shine in stores across the state of Tennessee under new distribution deals signed this week with Best Brands (Nashville), Athens (Chattanooga), Star (Memphis) and Knoxville Beverage (Knoxville). Stores throughout the Nashville region (36 counties) will receive our product first.

Sacha and Billy open one of the boxes of Golden Rule coins.

Billy’s great grandfather, Jesse Shwayder, never missed an opportunity to attribute the success of the iconic American brand Samsonite to the Golden Rule. He even went out of his way to communicate this deeply held philosophy in a very special way as mentioned in this TIME magazine article from 1965.

The world’s largest manufacturer of luggage is named after the Bible’s powerful Samson. Its president has a name to match: King David. The firm’s official corporate philosophy is the Bible’s Golden Rule: “Do unto others as you would have them do unto you.”* All company officers and salesmen carry a marble encircled by a gold band on which the Golden Rule is printed, take it out for inspiration when they have a business decision to make.

This philosophical approach — wedded to some pragmatic business practices—has paid off handsomely for Denver’s Samsonite Corp. The firm now accounts for more than a quarter of all U.S. luggage sold, and its sales last year reached a record $55.9 million. Last week, as orders from vacation-bound Americans flooded into Denver, Samsonite raised its 1965 sales estimate from $60 million to $64 million.

Last week, a package arrived with a very special coin inside that will come with every bottle of our authentic Tennessee Moonshine, Short Mountain Shine. They’re Golden Rule coins bearing the moon and the stars, and we hope they shine a little light into your world.

Ben talks colors with Mike for the ’51 Chevy’s paint job.

We’re all just a little jealous. While some of us will be making moonshine, Billy, Ben and Christian will be touring the state of Tennessee later this Spring in this sweet ’51 Chevy pickup truck.

And what could be more fun than driving around in a ’51 Chevy selling our moonshine!? Mike says he put in a 305 roller out of a 25th Anniversary Camaro. I guess that ought to do it … if we were bootleggin’ it.

Crane’s eye view compliments of Jeff Schuler.

The crane operator said this is the baby crane after slapping close to 37,000 pounds of counter weights on it this morning.

It didn’t take much for the baby crane to lift our chiller and boiler over the roof of the still house before the cold front blew through. These huge pieces of machinery are the muscle of our distillery, and like all of our major equipment, they were manufactured right here in the United States.

They say a picture is worth a thousand words. Over the past year, we’ve shared at least a book’s worth in posts and photos as we built our first still house, but this one really says a lot about how far we’ve come.

Our core team defies all the odds, both private and public. We made deep personal sacrifices. We changed the law. We worked through the necessary compliance and permitting. We put our friends and neighbors back to work and helped bring back something they call manufacturing. And in a matter of months, we’ll export our heritage and our pride to the world.

That still, the still house, the people, the whiskey… none of it would exist like it does if it wasn’t for many of you showing up last year and voting to change the law and make it happen. You trusted us. After a year of hard work, we’re ready to deliver.

Over the next two months, you’ll see us work to fire up the stills and bring into the light the magic of a centuries old craft handed down from generation to generation. You’ll see the old ways come back to life, the ups and the downs, but mostly we hope you’ll see our shared pride.

The parking lot is coming together. It’s space for about 40 cars. We could probably park a few more if we had to and if it wasn’t muddy.

In the video, John Whittemore takes the roller on a short tour through the parking area before more crusher run arrives.

There are twelve new trees here: 8 Crepe Myrtles and 4 Dogwoods.

John Whittemore steers the corn picker and gravity wagon to harvest. We’re harvesting our first seven acres of organic corn today and hoping to get at least 50-60 bushels of shelled corn per acre. The corn will be shelled and stored on site and later stone-milled at Still House #1.

Starting next year, the farm will plant 20 acres of rotational organic corn crops on the 300 acre farm while securing the rest of the distillery’s grain needs from local farmers. We’re aiming to complete our USDA Certified Organic process next summer to preserve the land and water for generations to come.

We didn’t have to look far for spare barn wood for Stillhouse #1. Billy remembered there was a damaged barn just around the corner on Pea Ridge.

The owner, Robert Bogle, was home and said we could help ourselves to whatever we needed. He had been following our progress in the newspaper and was happy to hear we got our federal permit. He said the state should be easier.

Robert knew a thing or two about moonshine and the revenuers and took us inside his home where his wife Louise directed him to a small stack of scrap books she had kept throughout his time as Cannon County Sheriff. She reminded us they were lucky the books survived a fire that took their home a couple of years ago.

Scattered throughout the pages were stories from the local newspaper of moonshine and whiskey busts across the county in the late 70s and early 80s. It was clear by the headlines many locals had moved on to growing marijuana and did a lousy job hiding it from Sheriff Robert Bogle. The few old-timers, who weren’t the least bit tempted by the new cash crop, quietly stuck to a 100+ year old folk tradition of whiskey making on Short Mountain.

STILL CAPTURED (1982) – Sheriff Robert Bogle displays a 50 gallon moonshine still that was captured by state Alcoholic Beverage Commission agents and deputies from his department late Friday, Sept 4 in the Pea Ridge section of the county on a farm known as the Keith place. Confiscated in the raid was the still, four barrels of mash and a 1967 Ford pickup truck.

We got some great news Friday that our federal permit was approved: Permit # TN-S-15007 and REGISTRATION  DSP-TN-15009.

We still need the state’s approval before moonshine flows again from Short Mountain like it has for over 100 years. but our t-shirts came just in time for the small milestone.

Just like the first one, these shirts were made in the U.S.A. and screen printed by a 20 year old family business in Murfreesboro, TN. They come in papaya (red), black, and navy (blue) and says “Short Mountain Distillery” in white across the chest. You can purchase them online through our General Store.

We’re proud of our relationship with our friends and neighbors, and we hope you’ll wear this t-shirt with the same sense of pride we do!